Holy shi*, what now? The story behind Fog’s name.
In 2016, we launched the Fog Fifteenth beer, which is a limited edition commemorating the 15th anniversary of the Fog agency. But it wouldn’t be fair to just launch without having a story behind it. Our beer is typical English, inspired by our beginnings. And by the way, many people ask me why the name […]
What does World Thrombosis Combat Day have to do with the São Paulo subway?
Some dates throughout the year make it mandatory to create specific campaigns, and this is already predefined. You know that every Christmas you’re going to create some campaign for your customers, for example. Or at least a post. But it’s not just the main holidays that can be relevant dates for the creation of some […]
Character creation and audience identification
It is not new that many brands love (and adhere to) a good mascot. There are several ways to improve the relationship with the public, and character creation is among the most chosen. Especially when this audience is made up of children. Every character comes with a storytelling, no matter how small. That in itself […]
Branding project for Catherine receives bronze at the Columnists Awards 2018
We could say that Catherine was a brand we created from scratch, but that would not be true. Catherine was a project that arrived at Fog knowing very well how it wanted to be: without borders. After all, that’s how it all started. And it’s working. With references and inspirations from all over the world, […]
