It is not new that many brands love (and adhere to) a good mascot. There are several ways to improve the relationship with the public, and character creation is among the most chosen. Especially when this audience is made up of children.
Every character comes with a storytelling, no matter how small. That in itself creates engagement. But your mascot can represent much more than just a cute drawing. A point that adds a lot when taken into account is representativeness.
Truth be told, you feel more confident when someone demonstrates that they understand you. And when a brand demonstrates this, it becomes easier to create an appreciation for it. Because yes, everyone likes to feel understood. Therefore, if you want to generate this identification, when creating a character, some points can help you:
You need
- Know your audience
- Know what is the main barrier he has in relation to your product/service
- Create a character that demonstrates that you understand this
- Make it also highlight all the pros in relation to your product/service
- Okay, identification happens.
In this process, between one topic and another, there is the classic step by step: a lot of research, market knowledge, defining personas, creating storytelling, illustrations, all the design, applications, and so on.
That’s how the Healthy Monsters group came about, created here at Fog, for Unimed Laboratório. Each of the characters has a different profile, bringing together the common characteristics of children’s reactions during the exams, so that the experience is much more peaceful and fun. Do you want to know more about the processes of this work? Just click here.
