This year we turned 18. Over time it is common to lose traction. However, my concern is precisely not to lose this and to be more and more assertive in actions. I’ve been through a lot, both at the agency and in other ventures. Things that worked, others not so much. And I believe that many people share this in their lives, the ups and downs. It’s part. Dealing with it is a skill that is acquired over time, either by swallowing knowledge through reading, courses and exchanging experiences, or by living in the worst way. And that reminds me of the phrase “No one is always on top” which I take as a mantra.

We grew, we gained respect, we reached fantastic clients and projects that I would never have imagined back when I started. And a lot of people passed by. Some in the good times, others in the bad times. And with that, 4 years ago I decided to stop and look. Transform what you did. Look at people. And not just clients, boards and senior positions, but people in general. Everything made sense to everyone without exception. We are all the same. And in that way of looking at people, I promised myself that I would make it my focus to become the place I love, the best place to work for everyone. I transformed the business into a boutique agency, I said I would only work with clients who were delighted to be present, with few and good clients, quality instead of quantity. And each person who was going to enter the agency would have to have an energy attunement. That confidence you feel in the eyes. This is difficult to measure, but it is possible. I would look at every detail, on how to make everything more transparent, so that everyone could grow, have better and better benefits and opportunities. Everyone seeing themselves up front, and dealing with different expectations from different profiles.

This whole story is to share our joy. This month we received the GREAT PLACE TO WORK® certificate in the small category (up to 29 employees) with a score above the national average. For those who don’t know, GREAT PLACE TO WORK® is a worldwide organization that evaluates and transforms the quality of work environments, values ​​and the way people relate inside and outside the company, contributing to the improvement of society. We still have a lot to do and improve, focus on ranking the best and, mainly, maintain this seal next year. Not for others, but for ourselves. Being Great Place to Work® certified is an early result of looking back. Look at people, because they are part of your journey. And to be in a better place, be your best.